Qtrade Guided Portfolios Review

Qtrade Guided Portfolios Review
  • Investment Strategy
  • User Experience
  • Fees and Costs
  • Safety
  • Socially Responsible Investing
  • Mobile App
  • Customer Service
  • Simplicity & Ease of Use
4.6

Qtrade Guided Portfolios Summary:

Our review of Qtrade Guided Portfolios looks at the arrival of Canada’s leading online brokerage provider into the robo advisor space. It’s important to note that this review focuses specifically on their robo advisor offering known as Qtrade Guided Portfolios. This is distinct from our Qtrade review of their well-known traditional online brokerage platform.

Qtrade Guided Portfolios represent a significant upgrade from the previous VirtualWealth platform and displays an impressive advancement in their services. This update took place in 2023.

One of the strongest endorsements for Qtrade Guided Portfolios is their adoption by credit unions across Canada. Since credit unions are among the most trusted and personalized financial institutions in the country, their recommendation of Qtrade Portfolios speaks volumes.

In this updated review, we will outline the fees, features, and portfolio options available, and see how it compares with other robo advisors in Canada.

Pros

  • Excellent use of index investing
  • 75% cheaper than Canadian mutual funds
  • Very user friendly – simple interface
  • Quick and easy setup
  • Elite customer service
  • Trusted by credit unions across Canada
  • Free trial available

Cons

  • Slightly more expensive than using the Qtrade online broker
  • Not a “trader app” – you’re looking for an online brokerage if that’s what you want. Qtrade Guided Portfolios is a robo advisor product designed for easy hands-off investing

What is Qtrade Guided Portfolios? (Formerly VirtualWealth)

Qtrade Guided Portfolios is the new robo advisor put out by our #1 rated online brokerage company Qtrade.

Much like other robo advisors, the Qtrade Guided Portfolios mission is to:

  • Use index investing (aka: passive investing) to help Canadians invest smarter.
  • Make it as easy as possible to get started and then turn part of your paycheque into a diversified investment portfolio each month.
  • Cut costs down to roughly a quarter of what Canadian mutual funds charge.
  • Make sure that you are invested in investments that make sense for your personal risk profile and unique investor mindset.

Furthermore, one of Qtrade Guided Portfolios’ mission claims is “To build investor confidence”. Personally, I found them to offer a lot of transparency and financial education for new investors on their easy-to-navigate website.

The folks behind Qtrade Guided Portfolios are Aviso Wealth. Aviso is a national financial services company that works with businesses and individuals in a wide variety of ways. 

By combining their expertise from their Qtrade online brokerage arm, with the NEI Investments wing of the company, and their credit union-level experience with individual investors, they were able to create a great overall investing option for Canadians.

How is Qtrade Guided Portfolios Different from the Qtrade Discount Brokerage?

The difference between the Qtrade Invest Discount Brokerage platform and Qtrade Guided Portfolios is that one is a DIY online broker, while the other is a robo advisor.

The two platforms share the following characteristics:

  • Low Cost
  • Much better than advisor + mutual fund models
  • Available to Canadian investors
  • Perfect for ETF investors

But there are some key differences as well. Robo advisors are aimed at customers who want the following:

1) A super easy hands-off way to invest their money.  

2) No need to look at stock market reports or learn confusing investing terminology.

3) Embrace “index investing” (aka “couch potato investing” or “passive investing”) and just want a simple way to diversify their investments.

4) Just need a little help getting everything set up so that it is quick, stress-free, and efficient.

Meanwhile, DIY Canadian online brokers are aimed primarily at investors who want to cut costs to the bone, trade individual stocks, and are ready to go their own way without additional help.

Qtrade Online Broker

Qtrade Guided Portfolios

Best For

DIY Investing

Hands-off Index Investing

Time Commitment and Effort Level

Cost 

  • Charged per transaction

  • $6.95 - $8.75 per trade

  • Free ETF trades

0.35% to 0.60% company management fee (charged as a percentage of your portfolio), plus approximately 0.15% MER (compared to 2.5% MER for comparable mutual funds)

Rebalancing for Your Risk Level

RRSP + TFSA + RESP + Non-registered accounts

Investing Style

The easiest way to turn part of your pay cheque into an excellent investment portfolio.


Ultimate option for user friendliness.

Promo

$100 free + up to $2,000 in cashback. 

Free Trial + $150 in Transfer Fees

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Is Qtrade Guided Portfolios Safe?

Yes, Qtrade Guided Portfolios are very safe. They are part of the Credential Qtrade Securities Inc. This corporate entity is a member of the Canadian Investor Protection Fund (CIPF), which regulates Canadian banking entities. In other words, Qtrade has to play by the same rules as RBC, BMO, TD, CIBC etc.  

The CIPF has a coverage policy that protects each account an investor has up to $1 Million.

Of course, it’s worth mentioning that no coverage exists for poor investment decisions. Qtrade Guided Portfolios are safe in terms of protection from fraud, or anything business-wise happening to the company – but no investment platform can guarantee investment returns.

Qtrade Guided Portfolio Costs and Fees

One thing I really like about Qtrade Guided Portfolios is the simplicity of their fee structure.  

Qtrade Guided Portfolios charges you a fixed percentage of your portfolio. Here’s how Qtrade explains it in their own words:

qtrade portfolios fees

A few additional points to note about Qtrade Guided Portfolios costs and fees.

  • GST is of course added.
  • If you use Guided Portfolios as a non-registered account, the fees are tax deductible.
  • There are no transaction costs when your account is automatically rebalanced.
  • Admin fees to apply to unique requests such as transferring out or closing an account.

Overall, these costs are very competitive with Canada’s other robo advisors.

How do The Qtrade Guided Portfolios Invest with ETFs?

Qtrade Guided Portfolios use a nobel-prize winning strategy known as passive investing. Some experts have also called this type of investing “couch potato investing” or “index investing”.

The idea behind the strategy is essentially:  Look, it’s really hard to pick stocks that do better than average. There are so many rich smart people with supercomputers that are trying to pick the better stocks – you’re better off not trying to compete with them.  

Instead, you’re way better off to just spread your money out across a bunch of companies in the world – in fact, why not ALL the publicly listed companies in the world?  

Once you have done that, you can take away some of the risk of your portfolio by purchasing government bonds. These are ultra-safe investments that pay small amounts of interest. The ETF VAB for insurance is packed with municipal bonds, provincial bonds, federal bonds, and a few blue chip company bonds (think RBC or Bell). You get all of these bonds in one convenient package.

What Qtrade Guided Portfolios does is take the following ETFs:

  • FlexShares STOXX Global Broad Infrastructure Index ETF (NFRA)
  • iShares Core S&P Total U.S. Stock Market ETF (ITOT)
  • iShares Core MSCI Total International Stock ETF (IXUS)
  • iShares Core MSCI Emerging Markets ETF (IEMG)
  • iShares Core MSCI EAFE IMI Index ETF (XEF)
  • iShares Global REIT ETF (REET)
  • Vanguard Canadian Aggregate Bond Index ETF (VAB)
  • Vanguard FTSE Canada All Cap Index ETF (VCN)
  • Vanguard U.S. Aggregate Bond Index ETF (CAD-hedged) (VBU)
  • Vanguard Global ex-U.S. Aggregate Bond Index ETF (CAD-hedged) (VBG)

And it uses them to quickly and efficiently diversify your retirement savings into buckets of stocks and bonds from around the world. You will get exactly the average of the return from these assets – minus the small fees.

Qtrade will decide how much of each ETF you should get based on an initial questionnaire, and possible follow up conversations in regards to your risk level. If one ETF is doing a lot better than another, Guided Portfolios will automatically rebalance your portfolio so you sell some of what is “at the top” and buy some of “what is at the bottom”.  In other words – buy low and sell high.

Depending on your risk tolerance and unique investing goals, Qtrade will recommend one of the following portfolios:

  • Income
  • Income & Growth
  • Balanced
  • Growth & Income
  • Growth
  • Maximum Growth

These portfolios are just different combinations of stocks and bonds.

For example, the Balanced Portfolio would give you a portfolio of 50% bonds and 50% stocks. So half of your money would go to buy bond ETFs, and half would go to buy stock ETFs.  

The Maximum Growth portfolio would have no bonds, and be fully (i.e 100%) invested in stocks from around the world – using the ETFs listed above.

Investment Account Options

Qtrade Guided Portfolio Account options include most of the usual accounts that a Canadian investor would wish to use including:

  • RRSP
  • TFSA
  • RESP
  • Non-Registered (also known as “cash accounts”)
  • Spousal RRSP
  • LRSP/LIRA

In just about any way you want to save and invest, they have you covered. The only account type that we are waiting on is a First Home Savings Account (FHSA).

Qtrade Direct Investing online brokerage offers FHSAs so we are hoping to see this account type available with Qtrade Guided Portfolios in the near future.

Qtrade Guided Portfolios Mobile App

While the Qtrade Guided Portfolios Mobile App is still too new to have many ratings in the app stores, it appears that the same elite user experience which characterizes their brokerage app is being used here as well.

qtrade portfolios mobile app

Overall, the Guided Portfolio mobile app is minimalist and clearly communicates your index investing portfolio’s performance.

Qtrade Guided Portfolios Review: Responsible Investing

Qtrade Guided Portfolios offers a responsible investing option through their RI portfolios.  These portfolios are crafted by taking into account companies’ environmental, social, and governance (ESG) performance.

Because Qtrade’s parent company Aviso Financial owns a wide range of financial brands, they have chosen to use their sister company, NEI Investments, to supply the ETFs for the Qtrade Guided Responsible Investing Portfolios. 

The ETFs they use are:

  • NEI Canadian Bond Fund
  • NEI U.S. Equity RS Fund
  • NEI Global Total Return Bond Fund
  • NEI International Equity RS Fund
  • NEI Canadian Equity RS Fund

Because of the extra calculations needed to create these unique ETF products, there is a higher MER of .72%-.96% associated with ESG-related portfolio products.

In 2024, Money Sense ranked Qtrade Guided Portfolios as the best robo-advisor for socially responsible investors.

Qtrade Guided Portfolios vs Justwealth

When we evaluate a robo-advisor such as Qtrade Guided Portfolios, we always like to compare it with our top recommended robo-advisor, Justwealth.

Both Qtrade Guided Portfolios and Justwealth boast several impressive features:

  • Easy application process
  • A variety of investment account options
  • Customized ETF portfolios tailored to your preferences and goals
  • Significantly lower costs compared to Canadian mutual funds

To help you see how they differ, we’ve created a comparison table:

Qtrade logo
Justwealth Logo

Number of ETFs Available

10 ETFs for the regular portfolios, an additional 5 ETFs

50 ETFs from 9 different providers which result in over 80

Responsible Investing (RI) Options Available

Yes

Yes

Account Types

RESP, RRSP, Spousal RRSP, TFSA, Non-registered account, LRSP/LIRA, RLSP

RESP, RRSP, Spousal RRSP, TFSA, Non-registered account, RRIF, LIRA, LIF, FHSA

Company Management Fee

0.35% to 0.60% depending on portfolio value

0.40% to 0.50% depending on portfolio value

Management Expense Ratios (MERs)

0.15%

0.15% to 0.25%

Account Minimum

No minimum, although a $2,000 cash balance is required to be invested in a portfolio

$5,000 (although there are exceptions for RESP and FHSA accounts)

Personalized Financial Advisor

No

Yes

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Fee structure: Justwealth charges a fee of 0.55% – 0.75% on all accounts (management fee of 0.40% – 0.50% plus an ETF fee ranging from 0.15% – 0.25%), while Qtrade Guided Portfolios charges approximately 0.50% – 0.75% (management fee of 0.35% – 0.60% plus an ETF fee approaching 0.15%). 

The management account fee with each depends on the account size. We found that Justwealth’s fee structure has a lower management fee until you surpass 1 million dollars in investments. 

Account minimums: Qtrade Guided Portfolios have no account minimum but they do have an “investment minimum” of $2000. If you have less than $2000, your account sits in cash, but once you have more than $2000 your account will be invested in a portfolio that meets your goals and risk tolerance. Justwealth has an account minimum of $5000, although there are exceptions for RESP and FHSA accounts.

ETF options: Qtrade Guided Portfolios offers a selection of 10 ETFs, while Justwealth provides access to significantly more ETFs with a count of around 50. With Justwealth this allows for the creation of over 80 diverse portfolios designed to grow wealth, generate income, or preserve capital. Both platforms also offer responsible investing (RI) options, enabling investors to align their portfolios with their values.

Range of services and accounts: Qtrade Guided Portfolios offers its investors robo-advising only, although their parent company offers Qtrade Direct Investing if you are looking to take your investments into your own hands with an online brokerage. Justwealth specializes in robo-advising only, but it provides clients with a broader range of account options, including FHSAs and target-date RESPs. Most notably, clients benefit from the support of a dedicated personal financial advisor.

Mobile App: Both Justwealth and Qtrade Guided Portfolios have relatively new apps with simple interfaces that allow you to add funds to your account, view investment activity, and track your portfolio’s progress.

Our conclusion: While Qtrade Guided Portfolios is a solid choice for a low-cost Canadian robo-advisor, it falls short in several areas compared to industry leaders. Justwealth remains our top recommendation for good reason, offering unmatched benefits for everyday investors.

Plus, Justwealth currently features a generous sign-up bonus of up to $500. You can find out more about why we love and recommend Justwealth in our detailed Justwealth Review.

Qtrade Guided Portfolios Review: FAQ

Qtrade Guided Portfolios Review: Final Word

Ultimately, VirtualWealth was in need of an update, and Qtrade Guided Portfolios delivered with an excellent hands-off robo-advisor option for Canadian investors. 

Qtrade Guided Portfolios offers a safe, straightforward, and elegant solution for managing investments. However, as we outlined above, Justwealth continues to take the top spot for a Canadian robo advisor due to its low fees, an incredibly diverse range of ETFs and account options, and personalized advisors.

The main question now is whether you wish to opt for the ease and peace of mind that comes with a robo advisor such as Qtrade Guided Portfolios or Justwealth, or if you’d like to do some learning and invest your time and effort into a DIY online brokerage option.

FT

FT is the founder and editor of Million Dollar Journey (est. 2006). Through various financial strategies outlined on this site, he grew his net worth from $200,000 in 2006 to $1,000,000 by 2014. You can read more about him here.
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