Wealthsimple Review 2026

Is Wealthsimple Still the Best Robo Advisor in Canada?

Check out our Justwealth Review for more on why they are currently our pick over Wealthsimple when it comes to the current Robo Heavyweight Title Belt. Honestly, for me, consistently better performance might be reason enough. But having a guaranteed dedicated advisor and a platform entirely focused on its core service tilts the decision even further.

That said, Wealthsimple is currently sitting at #2, and you might get more out of it if you prioritize the following areas:

• Tech Excellence – Wealthsimple’s website wins awards for a reason. It is beautiful and the user experience is elite.
• No Minimums – You can get started with just a few bucks.
• Complex Portfolios w/ Exotic Assets – Wealthsimple has decided that their portfolios should include gold.
• Crypto – Wealthsimple will prompt you to use their cryptocurrency trading setup as well (it’s one of their big growth areas). Personally, I hate this, but others are fans.

For a much more detailed comparison, read our Wealthsimple vs Justwealth comparison.

Wealthsimple Investing Performance

Wealthsimple’s portfolio returns have been perhaps its most noticeable Achilles heel over the last few years. In fact, it has become such a point of contention, that the company has quit showing its 5-yr returns on its website.

A robo advisor is designed to take the investing process off your plate. The robo advisor team is supposed to build a passively invested portfolio on your behalf. This portfolio is supposed to take advantage of efficient markets and rarely change its composition over the long term. This style is often referred to as “index investing” or “couch potato investing.”

Active investing is the opposite. You’re in charge of buying and selling, rebalancing, and choosing your own investments. The idea of stock picking being a classic example.

Wealthsimple made its early bones by sticking to a passive philosophy. But lately, they’ve regularly tweaked their portfolios and added different types of semi-exotic assets to their portfolios. Those changes have worked against them, leaving their long-term performance near the bottom of Canada’s robo advisor rankings.

The Globe and Mail has highlighted some of the bigger missteps:

• Heavy exposure to long-term bonds vs short-term bonds (which led to a big loss in 2021-2023).

• A preference for complicated ETFs focused on niche factors or low-volatility strategies instead of simple index funds.

• Adding gold exposure, which has historically been a weak performer for long-term growth.

All of these mistakes were somewhat preventable, as evidenced by the fact other robo advisors generated much better overall returns by sticking to simple index asset allocation strategies. Here’s a comparison of the Wealthsimple investment returns compared to our #1 robo advisor at Justwealth over a 5-year period. All returns are inclusive of fees.

Portfolio Type	Justwealth	Wealthsimple
Moderate	6.86%	4.50%
Balanced	9.37%	5.80%
Growth	11.21%	7.60%
Aggressive	13.38%	10.96%

*Wealthsimple returns are estimated given their last official tracking numbers in June 2024, and looking at approximated returns since then. Returns shown are annualized over the five years ending June 30 2026. Past performance does not guarantee future results.

What is Wealthsimple?

Wealthsimple was founded in 2014 by Michael Katchen, Brett Huneycutt, and Rudy Adler.

For roughly its first five years, Wealthsimple was focused on one thing. What we now call Wealthsimple Managed Investing. I refer to these types of platforms as robo advisors. Some companies like to call them automated wealth managers. The label didn’t really matter. What mattered was what the product actually did. Wealthsimple’s robo advisors was the first in Canada to:

• Invest client money in diversified, passively managed index ETFs.

• Charged far less than Canada’s mutual fund industry (way lower MERs).

• Make getting started (and sticking with investing) incredibly easy.

Those ideas sound obvious now, but I can assure you that at the time they weren’t. For the average Canadian investor, that combination was powerful. Low costs. Broad diversification. Fewer behavioural mistakes. It quietly solved a lot of real problems. And to be clear, Wealthsimple didn’t fail as a business. Quite the opposite.

The platform now serves more than three million Canadians. Assets under administration nearly doubled from roughly $64 billion at the end of 2024 to over $100 billion by October 2025. In an equity raise around that same time, the company enters into 2026 valued at about $10 billion. It also reached profitability in 2024 and remained profitable through 2025 (a feat that many fintech companies never manage). But business success and client outcomes are rarely perfectly aligned.

Things started to change once Wealthsimple began selling larger stakes to major Canadian financial players. With that came a very predictable shift in priorities. Robo-advising was never going to be a high-margin business. Low fees were the entire point. So instead of doubling down on the original model, Managed Investing was gradually pushed to the side while attention shifted toward higher-revenue products.

Investments such as crypto trading, private credit, private equity, and other alternative investments being added to portfolios that were once clean and simple. At the same time, portfolio construction became more complicated. Strategies were constantly tweaked and their message of simple, cheap, index investing got clouded. Ben Felix (amongst others) wrote about how these changes hurt Wealthsimple’s investment returns.

Wealthsimple becoming a broader financial platform isn’t inherently bad. For some, it’s a major advantage. Our concern is specifically whether those changes have made Wealthsimple a better choice for the primary goal of finding a robo advisor focused on managed long-term investing.

Consequently, these days I recommend folks check out our Best Robo Advisors in Canada Comparison to get a look at how Wealthsimple stacks up against their competitors.

Is Wealthsimple Safe?

Yes – Wealthsimple is safe, and its protection against fraud and cyber attacks are as solid as any bank, robo advisor, or brokerage in Canada. 

Wealthsimple uses Transport Layer Security (TLS) encryption. TLS is the successor to Secure Sockets Layer (SSL) encryption and is widely regarded as the gold standard for securing data transmitted over the internet. TLS encryption works by establishing a secure, encrypted connection between the user’s device and Wealthsimple’s servers.

Wealthsimple also offers two-factor authentication (2FA), an additional security measure designed to keep your account safe. With 2FA enabled, logging into your account requires not just your password but also a secondary verification code, typically sent to your phone or generated through an authentication app.

In addition to these layers of Cybersecurity, Wealthsimple Invest customer accounts are also protected by the Canadian Investor Protection Fund up to $1 million. 

If you’re worried about the company as a whole you can rest easy knowing:

• Wealthsimple is owned by Power Corporation of Canada (one of the largest companies in Canada).
• Your assets are kept separate from Wealthsimple’s bank sheet. In other words, even if somehow, some way, Wealthsimple wanted to take your assets for their own use, that’s not possible.
• Finally, Wealthsimple falls under the purview of the Investment Industry Regulatory Organization of Canada (IIROC), ensuring they play by the rules (even if those rules could probably be made a bit better).

Of course, when discussing safety and investments, it’s worth pointing out that no brokerage or robo advisor can protect against bad investment performance. You need to understand the risks associated with specific asset classes as well as the specific securities that you choose to invest in. This is one of the most difficult aspects of investing – so don’t skip over it!

Wealthsimple Fees

Account fees depend on what level of account you have (read below), as well as the type of portfolio you end up with. Check out the key facts below.

• Core, holding up to $99,999: 0.5%
• Premium, holding more than $100,000: 0.4%
• Generation, holding above $500,000: 0.4% (0.2% for investors with over $10M in assets)

If you decide to go the robo advisor route, which is definitely a wise choice, there will be additional fees for each of the ETFs in your portfolio. The fees come in the form of MERs, or Management Expense Ratios. These fees are again straightforward and very low.

• Regular ETF MERs: Approximately 0.12-0.15% annually 
• Socially Responsible Investing (SRI) MERs: 0.21-0.23% annually

Wealthsimple Core vs Premium vs Generation

Wealthsimple Invest places you into one of three tiers – Core, Premium, Generation – based on the amount of money that you invest with them.

Feature/Service	Core	Premium	Generation
Assets Required	$1+	$100,000+	$500,000+
Management Fees	0.5%	0.4%	0.2% – 0.4%
Cash Account Interest	1.25%	1.75%	2.25%
Options Trading Fee	$2 USD/contract	$0.75 USD/contract	$0.75 USD/contract
Crypto Trading Fee	2%	1%	0.5%
Financial Advice	–	Financial check-ins	Dedicated financial advisor
USD Accounts	–	Included	Included

Wealthsimple Core

Wealthsimple Core is the entry point to their managed investing platform, and it’s designed to be as frictionless as possible. You can start with as little as $1, complete a short risk questionnaire, and get a globally diversified portfolio that’s automatically managed on your behalf.

Once you’re set up, Core is largely hands-off. Contributions can be automated, portfolios are rebalanced as needed, and dividends are reinvested automatically. It’s a true “set it and forget it” structure, which makes it appealing for new investors or anyone who doesn’t want to be involved in day-to-day decisions.

The management fee at the Core level is 0.5%, plus the underlying ETF costs. It’s important to note what’s not included here, though. Core does not offer tax-loss harvesting, and access to financial advice is limited to general support and guidance rather than personalized planning.

Wealthsimple Premium

Once your household balance reaches $100,000, you’re upgraded to Wealthsimple Premium automatically. At this level, the management fee drops to 0.4%, and a few meaningful features are added.

Premium clients gain access to tax-loss harvesting, along with more tax-aware portfolio management. You also receive a one-time session with a Canadian financial planner.

Premium members are also eligible for partner perks, including a discount on estate planning through Willful and access to health and wellness benefits in certain provinces. These extras change from time to time, so I wouldn’t base an investing decision on them, but they’re a nice add-on if you qualify.

Wealthsimple Generation

Wealthsimple Generation is aimed at higher-net-worth households with $500,000 or more invested. The management fee remains 0.4%, with a further reduction available for ultra-high balances of over $10 million.

At this tier, the experience becomes more personalized. Clients have access to a dedicated advisory team, more customized portfolio construction, deeper tax planning support, and more detailed reporting. Estate planning discounts and enhanced wellness benefits are also included, depending on location.

This is the version of Wealthsimple that comes closest to what a traditional Canadian wealth management company would put out, while still maintaining a largely passive, ETF-based approach.

Wealthsimple Financial Advisors

Wealthsimple is a portfolio manager, and consequently has a legal fiduciary duty to provide you with financial advice that is in your best interest (even if it is counter to their commercial interest). This fact puts them one up on bank and credit union advisors.

Core clients do not have access to advice. Premium and generation clients have access to advice and priority support. Your tier will determine the level of service you get and if you have access to free advice. Some people are very happy with the advice they get on specific questions, while others felt it left a lot to be desired. The company’s 1.5/5 star rating on TurstPilot.com shows that there is a lot to be desired when it comes to the company’s customer service.

Once you reach $100,000 in assets and can be moved to the “Wealthsimple Premium” category you get access to “financial check-ins with an advisor.” Once you get to the $500,000 mark you become a “Wealthsimple Generation” member, and at that point you get a dedicated Canadian financial advisor.

Notably, CI Direct and Justwealth provide you with dedicated financial advisors right from the first day you open an account with them.

Wealthsimple Invest Account Options

Wealthsimple invest offers Canadians the ability to easily put money into the following types of accounts:

• RRSP 
• TFSA 
• RESP 
• RRIF 
• LIRA 
• FHSA
• Personal
• Joint
• Corporate
• Cash Savings
• Joint Savings

Wealthsimple RRSP Accounts and TFSA Accounts

For most Canadians, investing success has very little to do with clever tactics. It starts with using registered accounts properly and then staying out of your own way.

Opening an RRSP, TFSA, RESP, or FHSA is almost frictionless. Everything is quick and done online. Setup takes minutes. Linking a bank account and automating contributions is easy enough that there’s very little excuse not to do it. That convenience matters more than people like to admit.

The biggest benefit here isn’t just a few minutes saved. It’s the investment behaviour robo advisor platforms encourage. When contributions happen automatically throughout the year, RRSP season stops being a panic-inducing deadline and becomes mostly irrelevant. You’re not guessing at the market. You’re not rushing decisions. You’re just funding the plan and letting time do the heavy lifting.

From an account coverage standpoint, Wealthsimple checks the obvious boxes. RRSPs and TFSAs handle most long-term investing needs. RESPs are great for families saving for education. The addition of the First Home Savings Account rounds things out for younger Canadians who are juggling investing and a future home purchase.

Support is generally adequate for what most users actually need. Chat and phone help work well for basics like contribution room, auto-deposits, and account setup. Where things get thinner is on more technical questions like foreign withholding taxes or how Canadian REIT distributions are treated. That’s not unique to Wealthsimple, but it’s worth knowing.

Where Wealthsimple starts to feel more limited is customization. You don’t get much flexibility to fine-tune portfolios inside registered accounts. Asset mixes are largely fixed, and meaningful personalization isn’t really the point. That simplicity helps some investors. It frustrates others.

Compared to Justwealth, Wealthsimple gives you fewer options to tailor your investments within an RRSP, TFSA, or FHSA. And when it comes to RESPs, the gap gets even wider. Justwealth is the only robo advisor in Canada offering RESP target-date portfolios – meaning your investments gradually shift to lower risk as your child gets closer to needing the funds for tuition. It’s a smart feature, and you can read more about it in our full Justwealth Review.

Additional Wealthsimple Products

Wealthsimple has expanded well beyond robo advisors (which might be a big part of the issues they have) and now positions itself as a one-stop financial platform. Wealthsimple also offers free trading on its platform Wealthsimple Trade for DIY investors, as well as Wealthsimple Crypto for those keen on getting their foot into the cryptocurrency game.

Wealthsimple also offers a Wealthsimple Cash account, a high interest savings account that is currently paying 1.25% (slightly higher if you have more than $500,000 with Wealthsimple and qualify as a Wealthsimple Generation client).

Wealthsimple Portfolio Options

Wealthsimple Invest has three portfolio options.  Within these three portfolios – called: Conservative, Balanced, and Growth – your money will actually be put into several ETFs. There are also Halal and SRI portfolios, which I’ll discuss in just a second.

For now, let’s look at the three main types of portfolios and how they have performed since inception.

Conservative Portfolio

With Wealthsimple’s Conservative Portfolio, your portfolio will be made up of approximately 35% equities and 62.50% bonds – with 2.50% gold allocation tossed in as well. This means you’ll be somewhat shielded from market volatility, but will likely experience slower growth. This is a good choice if you have a very low risk tolerance.

This portfolio has grown at an average annualized return of 1.20% since its inception on January 1st, 2016.

Balanced Portfolio

Wealthsimple Invest’s Balanced Portfolio is designed for both safety against volatility while providing a greater opportunity for growth. This portfolio is made up of 60% equities, 37% bonds, and 3% gold. This is suitable for investors with a medium risk tolerance.

This portfolio has grown at an average annualized return of 3.60% since its inception on January 1st, 2016.

Growth Portfolio

With Wealthsimple’s growth portfolio, the asset allocation heavily favors equities. The portfolio is made up of 80% equities, 17.5% bonds, and 3% gold. As there will likely be more market volatility experienced by investors in this portfolio, this is best suited for the investor with a higher risk tolerance, as well as a longer time horizon. 

This portfolio has grown at an average annualized return of 5.70% since its inception on January 1st, 2016.

Wealthsimple Socially Responsible and Halal Investing

Investors may also be interested to know that Wealthsimple offers Socially Responsible Investing (SRI) as well. Socially responsible investing is becoming more and more popular these days, especially among millennials. 

To clarify, socially responsible investing is a type of investing that allows you to put your money towards companies and businesses that align with your environmental and social values. A Wealthsimple SRI portfolio will include Wealthsimple’s own socially responsible ETFs:

• WSRI (US and Canadian stocks)
• WSRD (European, Asian, and Australian stocks)
• WSGB (Green and social bonds that provide fixed income while funding projects that further social and environmental causes)

As well as BMO’s Long Federal Bond Index ETF (ZFL) and the SPDR Gold Minishares Trust ETF (GLDM).

on top of socially responsible investing, Wealthsimple also offers Halal Investing. This portfolio is optimized for performance by using companies that align with Islamic law. This means no businesses that profit from gambling, weapons, tobacco, or other restricted industries.

Additionally, this type of investing will not include any businesses that obtain a significant percentage of their income from interest on loans. All investments are screened by a group of Shariah scholars to ensure that they are up to the expected standards. 

Wealthsimple User Experience

To get started with Wealthsimple you can have an online, email, or phone discussion with a Wealthsimple
support representative or a Business Development Representative (BDR) to discuss what they think is the best option for you taking into consideration your goals and risk tolerance.

Don’t be afraid to ask questions, remember that the Wealthsimple representative you are speaking to is an advisor and while they may not be able to answer everything off their head (mainly when it comes down to the more detailed, complex questions), they will answer your questions with your best interests at hand. 

After getting started, you can execute everything through their site or through the Wealthsimple mobile app.

Wealthsimple Mobile App

Speaking of the Wealthsimple App, it’s actually pretty amazing. Launched in December of 2014, it was the first app of its kind; an app designed with the specific goal of making investing easier.

In 2019, Wealthsimple launched a separate Trade app for self-directed trading, but in 2022 they combined their Invest and Trade apps into a single Wealthsimple app yet again. (Want to know the differences between Wealthsimple Trade and Wealthsimple Invest? we’ve got all the details on our Wealthsimple Trade Review if you are keen to learn more about how they compare.)

Wealthsimple describes their app as having a ‘financial advisor in your pocket’. The app allows you to get in touch with your wealth concierge at the tap of a finger, plus you can easily add funds, keep an eye on your asset allocation, and view your performance. 

On top of creating an easy and streamlined app, Wealthsimple also prioritizes privacy in their app. They go above the simple ‘create a password’ and allow users to use either a biometric login like FaceID or TouchID or set a unique 4 digit passcode (for iPhone) or lock pattern (for Android).

Currently the Wealthsimple app is rated a 3.3 on the Google Play store and a 4.6 on the Apple App store. Wealthsimple is constantly updating their app to try and improve functionality, which is great, but as with most apps, it can sometimes get buggy as a result.

How To Sign Up With Wealthsimple?

Just like the name indicates, signing up for an account on Wealthsimple is…simple. In just a few minutes, you’ll be set up, logged in, and ready to start building your investment fund.

First, make sure you qualify for a Wealthsimple Invest account (must be a Canadian citizen, Canadian resident, or have a Canadian visa, meet the age requirements of your province, etc.). If you meet the requirements, head over to the sign up page and fill in the required information.

Once you are logged in, you will provide a few more personal details as well as complete a questionnaire so your robo advisors can understand what portfolio allocation would be best for you. 

Once your plan of action has been chosen, you’ll need to choose the account type, registered, non-registered, or transfer from another account.

Finally, you will choose whether or not to set up automatic contributions. 

That’s it! You can make your first purchase and start seeing your wealth grow.

Wealthsimple Pros and Cons

Wealthsimple has evolved into one of Canada’s most comprehensive financial platforms. That’s a major advantage if you want investing, trading, cash accounts, and other financial products in one place. However, when looking at Wealthsimple as a robo advisor, there are some significant important drawbacks to consider.

Wealthsimple Pros

• Excellent app and user experience: Wealthsimple makes opening an account, contributing money, and keeping track of your investments easy.
• No minimum investment: You can get started with Wealthsimple with virtually any amount, making it very accessible to new investors.
• Competitive management fees: Wealthsimple’s management fees range from 0.20% to 0.50%, depending on how much you invest.
• Huge range of financial products: Managed portfolios, self-directed investing, cash accounts, mortgages, tax filing, and other products can all be accessed within the Wealthsimple ecosystem.
• Good account selection: Wealthsimple supports most of the accounts Canadian investors are likely to need, including TFSAs, RRSPs, FHSAs, RESPs, and non-registered accounts.
• Trusted Canadian brand: Wealthsimple has grown into one of Canada’s largest and best-known online financial platforms.

Wealthsimple Cons

• Managed portfolio performance lagged behind: Wealthsimple’s comparable managed portfolios have substantially trailed Justwealth over the periods we’ve analyzed. Past performance doesn’t guarantee future results, but I think the size and consistency of the gap are worth considering.
• Limited portfolio selection: Wealthsimple’s managed investing options are relatively standardized. Justwealth offers more than 80 portfolios, allowing for much more precise portfolio selection.
• No dedicated portfolio manager for most clients: Wealthsimple’s automated approach works well for hands-off investors, but investors looking for more personalized portfolio guidance may prefer Justwealth’s dedicated portfolio manager model.
• No target-date RESP portfolios: Wealthsimple offers RESPs, but doesn’t have an equivalent to Justwealth’s target-date Education Savings portfolios, which automatically become more conservative as your child approaches post-secondary education.
• Portfolio strategy has become more complicated: Wealthsimple has made several significant changes to its managed portfolios over the years. I’ve questioned some of those decisions, particularly its past use of long-duration bonds, low-volatility ETFs, and gold.
• Less focused on managed investing than it once was: Wealthsimple has expanded well beyond its original robo-advisor business into crypto, private investments, banking, mortgages, and numerous other products. That’s an advantage if you want an all-in-one platform, but we preferred Wealthsimple’s original focus on simple, low-cost passive investing.

MDJ’s Take: Wealthsimple remains an excellent financial platform, particularly for investors who value convenience, a polished app, and having most of their finances under one roof. But if your priority is the best robo advisor service, Justwealth offers a stronger combination of portfolio choice, personalized service, historical investment performance, topped off with a fantastic welcome bonus.

Wealthsimple Review – FAQ

Wealthsimple Prediction Market: WHY?!

You may have heard of Kalshi and Polymarket down in the USA. They have made quite a splash recently for their advertising campaigns and the ability to do “interesting” things like “invest money at odds” in regards to topics such as “Will Mujtaba Khamenei be out as Supreme Ali?”

These platforms market themselves as “prediction markets” – but in my opinion (and in the opinion of a lot of others who aren’t being compensated by these companies) the prediction market term is really corporate speak for “place to make bets.” That’s what we’re doing here – we’re placing a bet on what we think will happen.

Wealthsimple is now looking to bring a similar prediction market to Canada. It’s important to point out that the Canadian version would not be allowed to offer contracts on sports or elections. Still, I have a hard time understanding how this fits with the Wealthsimple that originally won me over.

What worries me most about the rise of prediction markets is how hard the industry works to pretend this is something other than gambling. Dress it up with financial language, slick apps, and talk about “forecasting,” and it still comes down to the same basic behaviour: ordinary people putting money on uncertain outcomes and hoping they get out ahead.

The U.S. is already showing where this can lead. Event-based betting volume exploded from under $100 million per month in early 2024 to more than $13 billion by late 2025. That is not the growth profile of some carefully used investing tool. That is what happens when speculation gets packaged as entertainment and pushed into the mainstream.

Once “prediction markets” go mainstream, the results tend to look depressingly familiar. In one large study of more than 700,000 online gamblers, 96% lost money. That is not a harmless side hobby. That is a pretty clear picture of financial damage.

The younger demographic numbers are not exactly comforting either. One recent survey found that 69% of adults aged 18 to 26 had participated in gambling, and about one-quarter of Gen Z and millennial respondents said they viewed online gambling as an investment. That last part is the piece I find especially ugly. Once people start confusing betting with investing, the whole thing gets a lot more dangerous in a hurry.

This is why I find Wealthsimple’s direction here so disappointing. The company built its reputation by making boring, disciplined, long-term investing easier for Canadians. Moving closer to event-based betting feels like a sharp departure from that original mission. It may be good for engagement. I’m sure that it’s great for profits. But I don’t see how encouraging customers to wager money on short-term events makes them better long-term investors.

And for me, that’s another example of just how far Wealthsimple has moved from the company I originally recommended.

After 10 Years, Do We Still Recommend Wealthsimple?

There was a point when I recommended Wealthsimple to a lot of my friends. 

They took a concept (passive investing in hundreds of companies from around the world) that used to sound intimidating to a lot of people and made it feel simple, modern, and approachable. Low-cost ETFs. Automated deposits. Broad diversification. Minimal tinkering. For many Canadians, that was their first real introduction to the idea that investing did not need to be complicated or expensive.

Wealthsimple seemed completely locked in on that mission in the early days. Their robo advisor business was the heart of the company, and the pitch was refreshingly straightforward: Build a sensible portfolio, automate the process, and then get out of your own way.

A decade later, Wealthsimple is a much bigger and more successful company – but it’s also a very different one.

As Wealthsimple has grown, the original robo advisor side of the business feels less and less like the main event and more like a legacy feature that doesn’t even make it on the event poster. Just look at how many times they’ve renamed the thing!

What seems to matter more now is expansion in higher-fee products. More ways to monetize the customer relationship. Crypto has clearly been part of that push, but it goes beyond crypto. Mortgages, cash products, premium tiers, banking ambitions, and a general move toward becoming an all-in-one betting point to maxing out profits at all costs.

From a business perspective, I understand the strategy. And if what you want is an excellent app that puts a huge chunk of your financial life in one place, there’s a lot to like about today’s Wealthsimple.

Where I’ve become less enthusiastic is Wealthsimple as a robo advisor.

Its managed portfolios haven’t remained as simple or passive as I would have liked. Wealthsimple has repeatedly changed its portfolio composition, and several of those decisions haven’t aged particularly well. That’s particularly difficult to overlook when competing robo advisors have produced substantially better results with simpler portfolios.

To Wealthsimple’s credit, the interface remains excellent. Few Canadian financial companies have done more to make investing approachable to younger and newer investors, and products such as Wealthsimple Tax are genuinely useful.

But the Wealthsimple I admired most was the one that kept investing simple and portfolios boring.

That’s ultimately why it has slipped in our Canadian robo advisor rankings. Wealthsimple may be a better overall financial platform than it was ten years ago, but I don’t think it’s a better robo advisor.

For managed investing, I currently prefer Justwealth. If you’d rather build and manage your own portfolio, Qtrade is my preferred Canadian online broker.

I’ll continue updating this review throughout 2026. If you’ve recently used the managed investing platform, I’d genuinely like to hear about your experience in the comments below.