moolalaRandom House Publishing contacted me to review a new personal finance best seller, Moolala (link), which was written by Bruce Sellery.  The title sounded unique and interesting, so I gratefully accepted the book for review with a few copies for giveaway.

Before I even had to chance to read it, I was seeing the book on the best sellers table at Chapters and at the exclusive best sellers table at Walmart, which then really peaked my interest.

I must admit that the book was a pleasant surprise.  As I’ve read quite a few money books in my day, I was expecting a typical personal finance book with the common money mantras.  However, Moolala had a little something extra that kept me interested.  Where most financial books talk only about the “how”, this book digs a little deeper and adds the “why” to help develop, achieve, and put life goals into context.

About the Author

You may have heard the name Bruce Sellery before as he is one of the founders of Business News Network (BNN).  Here’s what the book says about him:

Bruce Sellery is a business journalist and professional speaker.  As one of the founding members of BNN, he has anchored thousands of hours of programing from Toronto to New York.

More recently, Bruce founded Moolala, a personal finance training company focused on inspiring people to get a handle on their money so that they can live the life that they want.

About the Book

The book is broken out into steps to help the reader achieve their financial goals and hopefully what they want out of life.  As previously mentioned, I enjoyed the “why” sections of the book (steps one and two) which makes up almost half of the book.  These steps include:

  1. Step ONE:  Lay the Foundation – This step puts into context why smart people do dumb things with their money.  Determines what your money is for.  The reasons why you need to get  handle on your money. Determining the right level of complexity for you and your money.
  2. Step TWO: Determine What You Want – Coming up with your financial goals – what do you want for your life?
  3. Step THREE: Develop the Plan – What is your starting point? What’s holding you back from achieving your goals? What are the top three things that you need to do? Assess and improve your cash flow, working with a financial advisor or do it yourself to come up with an investment plan.
  4. Step FOUR: Take Action – Just do it, how can you make sure you act on your plan?
  5. Step FIVE: Stay Engaged – Make it a long term engagement.

I recommend this book for just about anyone looking for more than just “do this to be financially secure”.  I’m sure that I’ll be reading this book over again in the coming years.

Want a Free Copy?

The publisher is offering Million Dollar Journey readers the chance to win a free copy of the book (3 copies available).  The details are below:

  1. New and Existing Money Tips Newsletter Subscribers will be drawn at random for a free book (you can subscribe here). (+1 entry)
  2. Tell me one of your financial goals for 2011 by clicking here. (+1 entry)
  • Only one comment entry per person (valid email addresses only please – privacy policy).
  • Contest will end Sat 5pm EST April 2, 2011 and the winner, drawn randomly, will be contacted shortly after!


  1. Gene on April 2, 2011 at 2:38 pm

    I’ve got extra cash coming to me, so I’m working on blasting away at our mortgage principal, within the limits of the prepayment rules.

  2. Bruce Sellery on April 2, 2011 at 7:30 pm

    Wow. These goals are INCREDIBLY inspiring. I wish we had 150 books to give away to each and every one of you. Oh well. Thanks for participating, and three cheers for Million Dollar Journey – truly one of the BEST personal finance blogs out there.

    Bruce Sellery
    Author, Moolala.

  3. FrugalTrader on April 2, 2011 at 8:46 pm

    Thanks for the kind words and for stopping by Bruce!

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