My last guest post (How I saved 70% off my grocery bill) received many comments in regards to how I was able to find so many high value coupons to reduce your grocery bill. This article details how I was able to receive these high value coupons.

The savings of these coupons is quite high that they often enable you to get the item for free or for very little cost when combined with a sale.

picture of FREE Manufacturers Coupons

There is one way to get free manufacturer coupons, simply ask them!

Manufacturers desire to have feedback of the products that they sell. They enjoy hearing about their customers experiences and receiving valuable feedback. In return for providing some information for the manufacturer, quite often they will reward you with coupons.

I had an incident with a cereal company. When I tried to use the printable coupon from their website it was not accepted. I explained that I was a loyal customer of the brand and that a retailer would not accept my printable coupon. The company responded the next business day requesting my mailing address to send a coupon for a free box of cereal.

Steps for the letter

Step 1: Find the manufacturer to contact.

Find a manufacturer whose products you use weekly and enjoy. My wife and I really enjoy Nature’s Path cereal. I had a negative experience that caused me to write a letter.

Step 2: Find the companies customer service mailing address or e-mail address.

Companies try to make it as easy as possible to contact them. Usually, you can find a “Contacts” or “Contact Us” page that either has a form that you can submit, an e-mail address, or a mailing address.

Step 3: Write the letter.

There are two approaches to take when it comes to writing the letter.

  1. If you really enjoy the product, explain to the manufacturer about how you value it over other products, or how it meets a need that it is not intended for, or just a courtesy letter to tell them how you enjoy their product.
  2. If you had a negative experience with the product, explain what happened and what they can do to help the situation. The company wants to keep your business so they will want to keep you satisfied.

If you are reporting a product complaint, make sure you have information about the incident. This includes the UPC number of the product, date of the purchase, price paid, and the name and address of the store where it was purchased.

It is important to be polite and respectful in this letter. It is a cliche but you catch your flies with honey than with vinegar.

If you are going to mail a letter I have an additional tip. After you use the product, cut off the bar code and attach it to the letter. It lets the manufacturer know that you purchase their product on a regular basis.

Step 4: Wait for their response.

It usually takes a few business days to receive a response. Some of these companies are large so they might have individuals responsible for certain brands. The response to you will have to be worded correctly.

Example letter

Here is an example of the e-mail I sent to Nature’s Path:

1015 Fake St,
Victoria, BC
V8V 2N7

 November 15, 2009

Dear Customer Service,

I tried to use the coupon last night from your website (BOGO coupon) at Save-On-Foods (172 Wilson Street, Victoria BC). They told me that they do not accept Internet coupons even though I told them I received the coupon from the retailer. I was very disappointed. Can you please let me know how they cannot accept a coupon from the retailer if they sell your product? I wanted to purchase this cereal (haven’t tried this variety yet). I am a very loyal consumer of your brand of cereal (always good tasting with not too much sugar).


Steven Zussino


It’s so exciting when you receive free manufacturers coupons in the mail!

I have provided on our website a new forum thread sticky that lists manufacturers that mail out free coupons. If anyone is successful receiving a coupon or even if the manufacturer gives you no response, please add it to the website.

Picture of Steven Zussino The author is Steven Zussino, Founder of Grocery Alerts Canada – home of grocery deals, product reviews and money saving coupons. He enjoys personal finance and saving money in beautiful Victoria, BC.


  1. Sven on February 24, 2010 at 10:42 am

    Maybe I’m just a bit stuck up, but this seems to cross the line between frugal and cheap. If the price of a box of cereal is too steep, then I suppose this may be a glorious oppertunity to save the 5 dollars, but for me, taking the time to write a letter to the company for the shot of maybe getting a coupon for a free box of cereal is not going to happen. . .maybe I’m a snob, but I feel that would cross the line between smart consumer and kinda tacky/cheap.

  2. Ken on February 24, 2010 at 10:47 am

    I’ll have my wife read this….she is a coupon queen who always looks for deals.

  3. FrugalTrader on February 24, 2010 at 12:02 pm

    Great article Steven. I actually did this as part of a grade 9 project. I wrote a letter to Hostess Potato Chips regarding how dissappointed I was in a particular product. I ended up receiving a few coupons for free bags of chips. At the time, it was like receiving a big pay day. :)

  4. Steve Zussino on February 24, 2010 at 12:16 pm

    That is a great project, “The power of the pen”!

    It brings good customer satisfaction getting results and a letter back from the company.

    Your friends must’ve been impressed with all the bags of chips you acquired.

  5. Stephen on February 24, 2010 at 12:20 pm

    My wife is really into natural foods and because of this we can’t buy many packaged products at all that meet her criteria. For a while we were eating Amy’s frozen pizzas because they had mostly natural healthy ingredients. I took the time to write them and tell them how much we enjoyed their pizza and were regular customers but we found their products to be so expensive when compared to the competition, not to mention the smaller size. Think $10+ for a 400g pizza when not on sale.

    I politely asked if they could send us some coupons so we could continue buying their products at a reduced price. I can’t remember exactly what coupons we received but I think we received at least 4 coupons for free frozen pizza, several coupons for $2 or $3 off frozen pizzas, and a smattering of coupons for their other products as well. There must have been at least 20 high value coupons, including several FPCs (free product coupons).

    This is definitely a good strategy for getting coupons. I wouldn’t suggest taking advantage of these companies by writing them non-stop. I’m sure some/most of the companies track addresses and wouldn’t send coupons to you repeatedly anyway. However, if you are a loyal customer to a brand and you know you buy it regularly, sending off a quick email telling them how much you love their product, how you use it, and asking for a few coupons is a good idea for sure.

    Many people view a lot of the best ways to save money as being beneath them or utterly cheap so I expect a lot of these responses from almost every post by this guest blogger. To each their own. I’ll suck up my pride and take the extra $5 or $10 in my pocket :)

    Again, I only do these kinds of things when I have extra time. Spending too much time on this kind of thing when you can easily make more valuable use of your time doesn’t make sense. If you enjoy doing it and have the extra time, then go nuts!

  6. Mike on February 24, 2010 at 12:23 pm

    This is useful information to know. While I personally have no interest in such a low return activity, I’m sure there are a some people who are short on cash and have the time to do this sort of thing.

    Or they are like Steve and just enjoy doing it. :)

  7. Hank on February 24, 2010 at 1:26 pm

    A friend of mine used to work in the customer service call centre for a paper products company. She dealt with customer complaints. While she couldn’t refund a customer’s purchase, she could send coupons. And she did that an awful lot.
    Some of the complaints were hilarious. My favourite was customers complaining that facial tissue plugged toilets when used instead of toilet tissue. :-)

  8. Ms Save Money on February 24, 2010 at 3:15 pm

    This isn’t exactly very practical for people who are busy and working – but definitely very good for stay at home parents.

  9. zud on February 24, 2010 at 7:14 pm

    If I had a legit beef with the product or company I might write to them via email, but not to just ask for a coupon

    So how do you know the coupons are going to be worth more than regular coupons you can get anywhere?

  10. Big Saver on February 24, 2010 at 10:01 pm

    It is true coupons can save you a lot of money. I’m a big coupon clipper myself and over the years if I were to track all the savings I think many would be surprised.

    One of my favorite coupon types are the buy one entree and get the second one free. Followed by cereal because it is such a necessity. I moved over from downunder and I’m still surprised at the cost of the basic essential.

  11. abc on February 24, 2010 at 10:39 pm

    I don’t know if we have weird taste in food or what but I have never been able to save more than $1-2 (if even) per grocery bill. And trust me, I look. I look at flyers, manufacturer packaging, the pads of coupons at various locations in the supermarket. I just signed up on Steve Z.’s website so maybe I’ll have more luck from there!

  12. uber on February 25, 2010 at 11:40 am

    not sure my time and a $0.50+ (??) stamp is worth the $0.75 or $1.00 coupon i’ll get 3-4 weeks later.

    i think there are MANY other opportunities in my daily life to save more money then the ROI on this exercise…

  13. Rod Edwards on February 25, 2010 at 12:56 pm

    These aren’t “Free” manufacturer’s coupons; you pay for them with your time.

  14. Ac on February 25, 2010 at 8:09 pm

    Hi, this clip will blow you away: (it’s in the US though, but still)

    A mom of 4 feeds her family for a few bucks. Not junk food – real groceries. Don’t believe it? Take a look, watch the whole clip.

  15. Stephen on February 26, 2010 at 12:34 pm

    Very nice video. A lot harder to do here in Canada, but definitely possible. I tend to feel a bit shy when I have 6 coupons in one order because it slows down the line.

    Thanks for the link!

  16. Steve Zussino on February 26, 2010 at 12:49 pm

    She beats me when it comes to getting coupons. In the US they have stores that have convenient money back programs.

    All she did was keep a stash of a lot of coupons for some things.

    I didn’t see her buy potatoes, fresh fruit, or milk.

  17. Kaye on February 26, 2010 at 1:05 pm

    I’ve done this before. I was tired of not getting coupons for things I use, so I wrote the companies (email) and told them how much I liked them and how my family benefitted from their products. I got a LOT of reponses. You can see my original post about it here:

    And just two days ago I wrote P&G and told them that we had a faulty bottle of dish washing liquid that surely wasn’t their intended product because using it was nearly impossible (it had crystallized inside the bottle and would clog up the nozzle for dispensing). They sent me an email telling me they had some product exposure to extremely low temps are sending me a coupon for a free one.

    I will vouche for it…it works and it relaly doesn’t take long to do (and an email costs nothing but 30 seconds).

  18. Dex on November 11, 2010 at 3:46 pm

    You see its not about being chep my friend because once you have 1 hard original copy of the coupon the high resolution printer at kinkos becomes your best friend if you know what im saying. =D

  19. Nirmala on May 12, 2012 at 4:39 am

    Dear customer service. I tried to use the coupon last week from my friend at superstore. I saved money . I liked . Can you please sending all free coupons at home. thanks.

  20. Cody on October 7, 2012 at 9:27 pm

    With technology these days it doesn’t take much time to ‘earn’ free’ or reduced value products. To say that you pay for this with your time is ridicules because your sitting at home doing nothing, earning nothing.

    Many people dont even know there stores coupon policies. A little investigation, on that boob-tub the computer showed me that I can use two coupons (of different value) on the same product, either making it free or to the point where I only had to pay the taxes!

    Walmart for example, I had 4 $3.00 coupons for zantac, the boxes I got cost 2.22. I got to roll the extra .78 cents (4x.78 = 3.12) into my total purchase. I got two bottles of windex (Buy one get one free) & 4 boxes of zantac for $1.25.

    Will I use the zantac, nope. Will I use the Windex, Yes!

    I win!

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