Ever since I started watching those housing flipping shows on HGTV and TLC, I've often day dreamed about purchasing a house that needed work for a bargain basement price, fixing it up, and flipping it for profit.  It looks relatively easy on TV, so why can't I do it?  The more I thought about the idea, the more complicated it became.  The biggest hurdle is purchasing the house cheap enough so that it can be sold with enough margin to make the process worthwhile. 

It comes with great timing that publishing contacted me with a free copy of the new book The House Flipping Answer Book written by a real estate flipper/lawyer Denise L. Evans.

Who is the author?

According to the back of the book, Denise L. Evans, Attorney at Law, is a licensed commercial real estate broker with an active practice.  She is a graduate of the University of Alabama Law School and has over 20 years experience of real estate expertise.  

What the book is about? 

The book steps you through the process of what is required to flip a house for profit from start to finish.  The layout of the book is a bit unique where each chapter is separated into common questions.  It's almost like a giant FAQ for wanna be and experienced flippers alike.

The Good and The Bad 

It answers questions that all newbie flippers would have and even gives a detailed outline on how the process works.  The bad, well, not so bad for our U.S Readers, but for the Canadian readers, you may want to skip this book.  The book contains a lot of U.S tax advice which is not relevant for us Canucks.

What did I learn the most from this book?

The author explains that the key to flipping properties for profit is that you need to include your profits into your expenses when deciding on your maximum purchase price.  For example:

Market Value when fixed: $200k

  • repair materials/labor cost: -$20k
  • holding costs: -$5k
  • agent selling fee: -$10k
  • closing costs: -$1k
  • profit: -$20k
  • fudge factor: -$5k

Maximum purchase price: $139k

Seems like a large spread between $200k and $139k, but note that houses that are worth $200k in mint condition are typically listed for much less when they need extensive repairs. 

Want a free copy?

  • Simply leave a comment and you'll automatically be entered in the draw for a free copy.
  • Please only 1 comment entry / person (please enter a valid email address).
  • Only those with a North American mailing address may enter (publisher rules, sorry).
  • Contest will end Thursday 5pm EST May 8, 2008 and the winner announced shortly afterwards!

Find out how you can save an additional 4% on this book from Chapters. 


  1. Pat on May 7, 2008 at 9:26 am

    Sounds like an interesting book, flipping real estate has always intrigued me. Hope to win.

  2. Four Pillars on May 7, 2008 at 9:27 am

    All I can say about house flipping is don’t do it. If you’ve never done it before then you will be learning as you go and competing against other flippers who know what you are doing. Houses are VERY expensive learning experiences.


  3. Scott on May 7, 2008 at 9:33 am

    I have had the same thoughts and would love to nose through this book. I found your site about a month ago, and have been following regularly ever since. Thanks for the great info!

  4. Maria on May 7, 2008 at 9:48 am

    I enjoyed your review of the book. Flipping is something I’ve thought about for a while and this book looks like a great introduction.

  5. MAC on May 7, 2008 at 10:10 am

    me and my dad are handy, now that he is retired we were thinking of getting into this business. Hope to win.

  6. James on May 7, 2008 at 10:23 am

    I am a self admitted addict for home renovation shows and after finishing my final project on my house, even started to look at properties to flip. Sadly, in Ottawa (Canada), it is almost impossible to find anything with the potential to show positive returns, much less wide margins. In the end, I think I will just buy a new house with new projects to satisfy my need. I’d still like to “flip” through the book and get a better understanding of some of the tax loopholes in the US.

    As for TLC and HGTV, I really hope they start showing some post-bust shows…. it always ticked me off that the dumbest-of-the-dumb flippers made money. It would be fun to see some of the carnage 2007-2008 has wrought.

  7. Mike on May 7, 2008 at 10:28 am

    Incredibile timing! We just put in an offer last night on a house we plan to flip.

  8. Bob on May 7, 2008 at 10:28 am

    Something I have meaning to do myself but lack the knowledge and expertise necessary. Will look into this book. Thanks for the review.

  9. Vic on May 7, 2008 at 11:01 am

    I’m interested. A couple of buddies and myself have talked about flipping quite a bit recently.

  10. Jesus on May 7, 2008 at 11:05 am

    Count me in

  11. Mike on May 7, 2008 at 11:14 am

    Pick me!

  12. Hank on May 7, 2008 at 11:28 am

    I don’t have cable/sat but when I have the opportunity, I enjoy the house flipping shows as well.

  13. ryan on May 7, 2008 at 11:39 am

    not for the weak of heart. most people have unrealistic expectations.

  14. JME on May 7, 2008 at 11:45 am

    I have been sitting on the fence thinking about flipping a house…. but I have been waiting and waiting for a book :-)

  15. Matt V on May 7, 2008 at 11:48 am

    Great Blog!

  16. Dividend Growth Investor on May 7, 2008 at 11:51 am

    Sounds like an interesting book. Sign me up!

  17. Tony Jordan on May 7, 2008 at 12:01 pm

    Great article and very practical as well. I get pumped up when I think of the opportunities and this book looks like it will bring me one step closer to reality. If I don’t win the book I’ll be picking up several copies for customers.

    Kitchener, Ontario, Canada

  18. augustabound on May 7, 2008 at 12:17 pm

    Count me in. I like the idea of starting with your sell price and working back with your estimates to your buy price. Interesting.

  19. Ann Stewart on May 7, 2008 at 12:21 pm

    Sounds like an interesting book. I have done renos on properties I have for rental only but have always thought it would be neat to flip a house as well.

  20. Daniel on May 7, 2008 at 12:33 pm

    Question… Would house flipping where one buys and flips one house per year for profit be considered as a business by the CRA?

  21. Roxanne on May 7, 2008 at 12:44 pm

    Love the idea, not sure in this market that a profit would be easy to make. I have seen several people try to “flip” in my neighborhood (Calgary) and what a flop. The houses have been up for over 6 months with no prospective buyers in sight.

  22. Blitzkrieg on May 7, 2008 at 12:46 pm

    The whole notion of house flipping is really romanticized by those shows on HGTV and TLC. It would be nice to get an expert’s view on the topic.

  23. Terry on May 7, 2008 at 12:56 pm


  24. Oscar on May 7, 2008 at 12:59 pm

    Seems a great book. Would like to read it.
    Thanks for the blog.

  25. Rob on May 7, 2008 at 1:05 pm

    I helped a friend flip a house once and all I got to say is: if you don’t have any handyman skills don’t bother. Do what I did and help some others out till your comfortable with doing the repairs yourself. Things like plumbing (not the easy stuff but bringing up a pipe from the water main to put a bathroom in the basement) and electrical work should be contracted out.

    To anyone who flips for a living Bravo Zulu, for those looking to enter this market Good Luck!

    Take care,

  26. Jason Lee on May 7, 2008 at 1:06 pm

    This is a topic that has been of real interest to me, I have seen some of the shows and they always make it seem to be so easy. This book would be great to get the real background information on the subject!

  27. Ryan Yu on May 7, 2008 at 1:14 pm

    Always looking for a good read. thanks!

  28. Bob on May 7, 2008 at 1:19 pm

    The house flipping shows are very interesting, however, I’ve only seen one episode that actually laid out all the costs. This is a business like any other so expect to have at least a 3 year learning curve and have finances to keep you in business when you make financial mistakes, as are inevitable. Every business can sound easy when presented by an experienced operator

  29. Jim on May 7, 2008 at 1:22 pm

    My experience, after extensive renovations to 3 houses, has been that you better be buying the house for a very good discounted price to market, you need to keep your renovation costs in check and you want to be in a rising market. Location, Location, Location doesn’t hurt either. In each case we’ve made a slight profit but we never knew what that profit was going to be until the house sold, as we hadn’t built a clear estimate into our initial budget. In each case our final renovation costs were double what we’ve budgeted and we were lucky that there had been a big upswing in the market from the time of purchase to the sale date. One sold in a day, one in 3 months and the other we rented for almost a year until market values had reach a point where it was profitable to sell. It can be done but it’s not for the faint of heart. Will we try again..probably not.

  30. Matt Houser on May 7, 2008 at 1:36 pm

    Would love to read this.


  31. Kevin on May 7, 2008 at 1:40 pm

    It’s always a tempting idea. I’d be interested in hearing more from guys like Jim who have experience flipping houses.

  32. Sebastian on May 7, 2008 at 1:43 pm

    TV presents flipping as easy money. However I’m sure there are a LOT of complications, and I’m sure the book touches upon these. Sounds look good reading and something I’d be interested in.

  33. Sean on May 7, 2008 at 2:16 pm

    Look interesting.

    I really like the Canadian content of this site. Keep it up.

  34. Stefan on May 7, 2008 at 2:28 pm

    Yep, been having thoughts of flipping for a while, but the margin is always the key thing, its kind of a tough time now to get houses cheap enough…

  35. Dave P on May 7, 2008 at 2:44 pm

    Count me in.. thanks.

  36. Finance_Addict on May 7, 2008 at 3:08 pm

    I never win anything.

  37. Matt on May 7, 2008 at 3:15 pm

    I saw some similar books in the bookstore a couple days ago – I’m definitely interested in a chance to win it even if it has a bunch of advice I as a Canuck can’t use. :)

  38. Sarlock on May 7, 2008 at 4:29 pm

    This is a dangerous market to be flipping houses in now. A few years ago, everyone knew someone who bragged about how much money they made flipping a house or condo, but those days are over, both in the US and Canada (which is seeing a lot of house market softening). If you buy a bargain house and put a few months’ work in to fixing it up, then have to wait for half a year to find a buyer only to realize that the market softened by 5% while you were waiting… it’ll prove to be a very expensive lesson.
    That said, I’d still be interested in reading the book :)

  39. Brian Fox on May 7, 2008 at 4:39 pm

    Like you, I watch all of these shows, even setting the DVR to record all episodes. It is something I am very interested in as a post retirement pursuit. This book sounds like just what I need, a book dedicated to answer questions the common person will have.

  40. yyj on May 7, 2008 at 4:53 pm

    Thanks for the review. Please count me in.

  41. ting on May 7, 2008 at 4:54 pm

    My husband and I hopes to buy a house and flip it one day.

  42. Mister E on May 7, 2008 at 5:59 pm

    I’ve seen a few of the flipping shows do “revisited” type episodes. I think all but one that I saw did manage to flip the house but without exception they all sold for WELL under the “Projected Sale Price”. The other one was an extremely high end home (pre-flip cost of >1mil) that the flipper couldn’t sell and wound up moving into themselves. The majority did say they would do it again though.

    I’m in.

  43. Adeena on May 7, 2008 at 6:23 pm

    Count me in! Yet another fan of those ‘flipping’ shows. ;)

  44. KC on May 7, 2008 at 6:32 pm

    Please enter me into the draw.

    Thank you!


  45. guinness416 on May 7, 2008 at 6:42 pm

    Good review. Like landlording this seems to be one of those things that a LOT of people think they can do without screwing up, despite all the horror stories. I can’t fathom why – I spend my days putting out fires on construction jobs and the idea of doing that for fun and profit in my spare time doesn’t appeal. There was a flip house a couple of blocks from my place here in Toronto on sale for (not exaggerating here) almost 18 months. Hard to imagine that’s even possible given the rate other places around us have been selling in the last couple of years. I’d love to know what they eventually got for it.

  46. FearLES on May 7, 2008 at 6:53 pm

    Les in for the draw.

  47. Kevin on May 7, 2008 at 7:05 pm

    Seems like a very interesting book.
    I’d like to read it.

  48. Zahid Jafry on May 7, 2008 at 8:23 pm

    A useful book for interested parties. Comprehensive book review…appreciate the candidness when speaking of US tax laws.

  49. Alison on May 7, 2008 at 9:22 pm

    Great idea. I’ve had some experience flipping houses and the last project that we flipped (after putting 8 months and almost $100 K of renovations into it) and waiting for the market to catch up, made us a profit of almost $60 K. Sadly, a house that we did nothing to, had no carrrying charges, and also sold at the same time made us a profit of $40 K. So, the reality is the fact that due to the hot housing market in our location in the last two years, if we had bought the ‘flipper’ sat on it, and then sold it, we would have made just as much money with no effort….. stick to the coat of paint!

  50. Cash Instinct on May 7, 2008 at 9:26 pm

    In current market, one needs to use caution when flipping houses!